Colour is a powerful
selling tool. It is the first thing to catch the consumer's eye in the shop
window. Get the colour choice wrong and an entire range can stay on the racks.
So, how do colours arrive on the catwalk or the sales floor and why do
different companies choose similar colours each season?
In this book, Kate
Scully and Debra Johnston Cobb look at how the industry has developed and how
it works. They look at the skills a colour forecaster employs to draw a colour
palette together, as well as colour theory and other factors. With informative
timelines and illustrated examples, this book breaks down the forecasting
process and explains the combination of research and intuitive skills that a
successful designer or forecaster needs.
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below to view the book online: